以「科技」為名:藥妝產品廣告的說明、用詞與說服策略之分析
In the Name of “Technology”: Analyses of the Clarifications, Words, and Persuasion Strategy of Cosmeceutical Product Advertisements
2018/
136
 
編輯室報告 /  修辭、論述與意義   / 蘇蘅
Editor's Note
 
以「科技」為名:藥妝產品廣告的說明、用詞與說服策略之分析
In the Name of “Technology”: Analyses of the Clarifications, Words, and Persuasion Strategy of Cosmeceutical Product Advertisements
/ 黃靖惠、劉宏毅  Jing-Huey Hwang, Horng-Yith Liou
關鍵字:系統功能語言學(SFL)、說服傳播、廣告、藥妝產品
Keywords:advertisements, cosmeceutical product, Persuasion Communication, Systematic Functional Linguistics (SFL)
1
「婦女解放」還是「女權主義」? 以《人民日報》看中國國家敘事中性別話語的變遷
‘Funvjiefang’ (Women’s Liberation) or ‘Nvquanzhuyi’ (Feminism)? Transformation of China’s National Gender Discourse in People’s Daily
/ 黃雅蘭  Yalan Huang
關鍵字:婦女解放、女權主義、人民日報、社會主義女權主義、話語分析
Keywords:Funv Jiefang (Women’s Liberation), Nvquan Zhuyi (Feminism), Socialist Feminism, People’s Daily, Discourse analysis
51
恐怖的陰謀:1950年代初期匪諜新聞的詮釋
Terror of Conspiracy: The Interpretation of Communist Espionage News in the Early 1950s
/ 黃順星  Shun-Shing Huang
關鍵字:白色恐怖、媒介儀式、媒介事件、社會戲劇、匪諜
Keywords:white terror, media ritual, media event, social drama, communist espionage
91
2008年總統大選前後報紙對周美青報導的論述分析:成員類屬分析的觀點
Discourse Analysis of the News Reports about Mei Chin Chou during the 2008 Taiwan Presidential Campaign: A Membership Categorization Analysis Viewpoint
/ 黃學碩  Shyue-Shuo Huang
關鍵字:成員類屬分析、身分建構、論述分析、形象營造、選戰新聞
Keywords:membership categorization analysis, identity construction, discourse analysis, image building, campaign news
135
告別杜思妥也夫斯基?晚期巴赫汀思想的空間語藝觀與其時間/實踐性
Farewell Dostoevsky? Mikhail Bakhtin’s Late Writing on Spatial Rhetoric and its Implication for Time Politics/Emancipatory Politics
/ 王孝勇  Hsiao-Yung Wang
關鍵字:巴赫汀、成長迸生、空間語藝、教育小說、跨性別、複調小說
Keywords:Bakhtin, emergence, spatial rhetoric, Bildungsroman, transgender, polyphonic novel
185
美國報業走向廉價商品的數位化之路:評《嘗試錯誤》
Trial and Error: U.S. Newspapers’ Digital Struggles Toward Inferiority
/ 陳怡璇  Victoria Chen
223
中國媒體素養教育的嘗試:《媒體素養教育在中國》
The Attempts and Initial Achievements of Media Literacy Education in China - Media Literacy Education in China
/ 張鴻邦  Marang Saway
233
 
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